When names make claims: ethical issues in medical device marketing

Katrina A. Bramstedt*

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review


Bramstedt explores the ethical issues in trade name assignment by analyzing product naming for three types of medical device implants--pacemakers, implantable cardioverter defibrillators, and coronary vents. The trade names of devices such as implants might very well be significant for patients, especially in the case of products that are life sustaining and where such patients carry identification cards that are a daily reminder of the device name.
Original languageEnglish
Pages (from-to)47-57
Number of pages11
JournalEthics & medicine : a Christian perspective on issues in bioethics
Issue number2
Publication statusPublished - 2004
Externally publishedYes


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