Purpose: This paper aims to focus on the adaptive reuse of existing buildings that have become obsolete, an important strategy for sustainable development and a pertinent response to excessive resource usage resulting from typical destruction and redevelopment. Design/methodology/approach: This paper looks at the validity of earlier work to model adaptive reuse potential (ARP) using a new multiple criteria decision analysis tool called iconCUR. Based on a review of 12 case studies, the paper determines the extent of agreement between ARP and iconCUR evaluations that both claim to be useful in making decisions about reuse. Findings: The results show a high correlation between these approaches, whether based on raw scores or on relative ranking, and match expert opinion concerning appropriate actions. This work represents the culmination of a three-year study into the strategic assessment of building adaptive reuse opportunities. Originality/value: The paper provides confidence in the modelling of future interventions to revitalise existing built assets using a triple bottom line perspective.