Vaccination: Who’s right, and whose right to say so?

Stephen Holden

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review


This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.
Original languageEnglish
Title of host publicationInternational Social Marketing Conference: Brisbane, 27-29 June 2012
EditorsKrzysztof Kubacki, Sharyn Rundle-Thiele
Place of PublicationBrisbane, Australia
PublisherGriffith University
Number of pages5
ISBN (Print)9781921760686
Publication statusPublished - 2012
EventInternational Social Marketing Conference - Brisbane, Australia
Duration: 27 Jun 201229 Jun 2012


ConferenceInternational Social Marketing Conference


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