Vaccination: Who’s right, and whose right to say so?

Stephen Holden

Vaccination: Who’s right, and whose right to say so?

Stephen Holden

Bond Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Abstract

This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.

Original language	English
Title of host publication	International Social Marketing Conference: Brisbane, 27-29 June 2012
Editors	Krzysztof Kubacki, Sharyn Rundle-Thiele
Place of Publication	Brisbane, Australia
Publisher	Griffith University
Pages	95-99
Number of pages	5
ISBN (Print)	9781921760686
Publication status	Published - 2012
Event	International Social Marketing Conference - Brisbane, Australia Duration: 27 Jun 2012 → 29 Jun 2012

Conference

Conference	International Social Marketing Conference
Country/Territory	Australia
City	Brisbane
Period	27/06/12 → 29/06/12

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.griffith.edu.au/__data/assets/pdf_file/0008/451358/2012-ism-conference-proceedings.pdfLicence: Unspecified

Cite this

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title = "Vaccination: Who{\textquoteright}s right, and whose right to say so?",

abstract = "This essay extends Brenkert{\textquoteright}s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of {\textquoteleft}mythunderstandings{\textquoteright} offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.",

author = "Stephen Holden",

year = "2012",

language = "English",

isbn = "9781921760686",

pages = "95--99",

editor = "Krzysztof Kubacki and Sharyn Rundle-Thiele",

booktitle = "International Social Marketing Conference: Brisbane, 27-29 June 2012",

publisher = "Griffith University",

address = "Australia",

note = "International Social Marketing Conference ; Conference date: 27-06-2012 Through 29-06-2012",

}

Holden, S 2012, Vaccination: Who’s right, and whose right to say so? in K Kubacki & S Rundle-Thiele (eds), International Social Marketing Conference: Brisbane, 27-29 June 2012. Griffith University, Brisbane, Australia, pp. 95-99, International Social Marketing Conference, Brisbane, Queensland, Australia, 27/06/12. <https://www.griffith.edu.au/__data/assets/pdf_file/0008/451358/2012-ism-conference-proceedings.pdf>

TY - GEN

T1 - Vaccination

T2 - International Social Marketing Conference

AU - Holden, Stephen

PY - 2012

Y1 - 2012

N2 - This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.

AB - This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.

M3 - Conference contribution

SN - 9781921760686

SP - 95

EP - 99

BT - International Social Marketing Conference: Brisbane, 27-29 June 2012

A2 - Kubacki, Krzysztof

A2 - Rundle-Thiele, Sharyn

PB - Griffith University

CY - Brisbane, Australia

Y2 - 27 June 2012 through 29 June 2012

ER -

Vaccination: Who’s right, and whose right to say so?

Abstract

Conference

UN SDGs

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Cite this