Using the theory of planned behavior to understand student attitudes and constraints toward attending field trips

The objective of this article is to understand students' underlying attitudes, perceived constraints, and key social influences toward field trips using the theory of planned behavior as a theoretical framework. A total of 31 students who participated in a field trip as part of their hospitality and tourism degree program were interviewed. Results from the exploratory research revealed several positive attitudes, social groups, and perceived difficulties identified as potential influences of field trip behavior. Enhancing understanding of course materials was the key motivator mentioned by students. Findings of this study have important implications for institutions organizing field trips for students in tourism-related degrees.