Using the Internet in a Physical Activity Health Promotion Campaign: The 10,000 Steps Rockhampton Project

Grant Schofield, Kerry Mummery, Wendy Brown, Elizabeth Eakin, Stewart Trost, Peter Abernethy

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

The 10,000 Steps Rockhampton project is a community-based, multi-strategy health promotion program focussing on physical activity and the social determinants of health in a regional Australian setting. As yet there is no available literature about the process of constructing health promotion Web sites. The chapter describes the processes involved in the construction and evaluation of a physical activity health promotion site. The static side of the site gives health promotion information and messages related to physical activity, along with contact information and registration information for the project. The dynamic side of the site allows online tracking of daily-accumulated physical activity.

Original languageEnglish
Title of host publicationUsing Community Informatics to Transform Regions
PublisherIGI Global
Chapter16
Pages238-251
Number of pages14
ISBN (Electronic)9781591401339
ISBN (Print)9781591401322, 1591401321
DOIs
Publication statusPublished - 1 Jan 2003
Externally publishedYes

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