Abstract
Thailand is currently putting considerable effort into their attempts to attract a new type of traveller, the medical tourist, to visit their destination for a combination of health, medical and travel purposes. While significant research effort has been devoted to the ethical and legal issues related to medical tourism, relative limited research has focussed on the destination decision making process of people who choose to engage in medical tourism. This paper presents the results of an online survey which explores the travel motivations, information search behavior and destination choice criteria of a sample of prospective medical tourists to Thailand
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 8th APacCHRIE conference 2010 |
| Subtitle of host publication | Integrating hospitality & tourism in Asia and Pacific |
| Editors | M. Chaisawat |
| Place of Publication | Hong Kong |
| Publisher | Asia Pacific Council on Hotels, Restaurants and Institutions |
| Pages | 165-176 |
| Number of pages | 12 |
| ISBN (Print) | 9796167375229 |
| Publication status | Published - 2010 |
| Event | APacCHRIE Conference: Integrating hospitality & tourism in Asia and Pacific - Phuket, Thailand Duration: 12 Aug 2010 → 14 Aug 2010 http://www.apacchrie2010.org/ |
Conference
| Conference | APacCHRIE Conference |
|---|---|
| Country/Territory | Thailand |
| City | Phuket |
| Period | 12/08/10 → 14/08/10 |
| Internet address |