Understanding the motivations, information search needs and destination choice criteria of the medical tourist

Nuttapong Jotikasthira, Carmen Cox

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

Thailand is currently putting considerable effort into their attempts to attract a new type of traveller, the medical tourist, to visit their destination for a combination of health, medical and travel purposes. While significant research effort has been devoted to the ethical and legal issues related to medical tourism, relative limited research has focussed on the destination decision making process of people who choose to engage in medical tourism. This paper presents the results of an online survey which explores the travel motivations, information search behavior and destination choice criteria of a sample of prospective medical tourists to Thailand
Original languageEnglish
Title of host publicationProceedings of the 8th APacCHRIE conference 2010
Subtitle of host publicationIntegrating hospitality & tourism in Asia and Pacific
EditorsM. Chaisawat
Place of PublicationHong Kong
PublisherAsia Pacific Council on Hotels, Restaurants and Institutions
Pages165-176
Number of pages12
ISBN (Print)9796167375229
Publication statusPublished - 2010
EventAPacCHRIE Conference: Integrating hospitality & tourism in Asia and Pacific - Phuket, Thailand
Duration: 12 Aug 201014 Aug 2010
http://www.apacchrie2010.org/

Conference

ConferenceAPacCHRIE Conference
CountryThailand
CityPhuket
Period12/08/1014/08/10
Internet address

Fingerprint Dive into the research topics of 'Understanding the motivations, information search needs and destination choice criteria of the medical tourist'. Together they form a unique fingerprint.

  • Cite this

    Jotikasthira, N., & Cox, C. (2010). Understanding the motivations, information search needs and destination choice criteria of the medical tourist. In M. Chaisawat (Ed.), Proceedings of the 8th APacCHRIE conference 2010: Integrating hospitality & tourism in Asia and Pacific (pp. 165-176). Hong Kong: Asia Pacific Council on Hotels, Restaurants and Institutions.