Understanding teenage poker gambling: Policy and consumer behavior implications

Sudhir Kale, Natalina Zlatevska

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Abstract

Gambling on poker has become a very popular activity among teenagers worldwide. However, to date, research exploring the consumer behavior of teenage poker players and contrasting poker players’ profile and personality with other gamblers is scarce. Our research addresses this gap and analyzes data from 2,000 15-19 year-olds to better understand the demographic and psychological correlates of poker gambling. Our analysis suggests that poker players are more impulsive and sensation-seeking driven than other teenage gamblers, and they also possess more distorted gambling-related cognitions. There is a greater prevalence of problem gambling among poker players compared to those gamblers who do not bet on poker. There is evidence of
comorbidity of teenage gambling with alcohol, but not with the use of tobacco and recreational drugs. Some clear public policy implications may be drawn from the findings.
Original languageEnglish
Title of host publicationAMA 2012, Summer Marketing Educators Conference 2012
Subtitle of host publicationChicago, 17-19 August 2012
Place of PublicationChicago
PublisherThe American Marketing Association
Pages172-173
Number of pages2
Volume23
Publication statusPublished - 2012
EventAMA 2012, Summer Marketing Educators Conference: Chicago, 17-19 August 2012 - Chicago, United States
Duration: 17 Aug 201219 Aug 2012

Conference

ConferenceAMA 2012, Summer Marketing Educators Conference
CountryUnited States
CityChicago
Period17/08/1219/08/12

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Kale, S., & Zlatevska, N. (2012). Understanding teenage poker gambling: Policy and consumer behavior implications. In AMA 2012, Summer Marketing Educators Conference 2012: Chicago, 17-19 August 2012 (Vol. 23, pp. 172-173). Chicago: The American Marketing Association.