Abstract
Gambling on poker has become a very popular activity among teenagers worldwide. However, to date, research exploring the consumer behavior of teenage poker players and contrasting poker players’ profile and personality with other gamblers is scarce. Our research addresses this gap and analyzes data from 2,000 15-19 year-olds to better understand the demographic and psychological correlates of poker gambling. Our analysis suggests that poker players are more impulsive and sensation-seeking driven than other teenage gamblers, and they also possess more distorted gambling-related cognitions. There is a greater prevalence of problem gambling among poker players compared to those gamblers who do not bet on poker. There is evidence of
comorbidity of teenage gambling with alcohol, but not with the use of tobacco and recreational drugs. Some clear public policy implications may be drawn from the findings.
comorbidity of teenage gambling with alcohol, but not with the use of tobacco and recreational drugs. Some clear public policy implications may be drawn from the findings.
| Original language | English |
|---|---|
| Title of host publication | AMA 2012, Summer Marketing Educators Conference 2012 |
| Subtitle of host publication | Chicago, 17-19 August 2012 |
| Place of Publication | Chicago |
| Publisher | American Marketing Association |
| Pages | 172-173 |
| Number of pages | 2 |
| Volume | 23 |
| Publication status | Published - 2012 |
| Event | AMA 2012, Summer Marketing Educators Conference: Chicago, 17-19 August 2012 - Chicago, United States Duration: 17 Aug 2012 → 19 Aug 2012 |
Conference
| Conference | AMA 2012, Summer Marketing Educators Conference |
|---|---|
| Country/Territory | United States |
| City | Chicago |
| Period | 17/08/12 → 19/08/12 |
