Understanding how sport organisations can leverage Esports

Dongqi Wang; Sheranne Fairley; Danny  O'Brien

Understanding how sport organisations can leverage Esports

Dongqi Wang^*, Sheranne Fairley, Danny O'Brien

^*Corresponding author for this work

Bond Business School

Research output: Contribution to conference › Abstract › Research › peer-review

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Abstract

Event leveraging is the process of strategically planning to maximise benefits from events (Chalip, 2004). Research on event leveraging to date has examined
how economic, tourism, social, and sport participation benefits can be derived from events that occur in-person (e.g., Kelly & Fairley, 2018; Taks et al., 2018).

Original language	English
Publication status	Published - 2023
Event	4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE - Qatar University, Doha, Qatar Duration: 5 Mar 2023 → 8 Mar 2023 Conference number: 4th https://www.qu.edu.qa/conference/wasm

Conference

Conference	4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE
Country/Territory	Qatar
City	Doha
Period	5/03/23 → 8/03/23
Internet address	https://www.qu.edu.qa/conference/wasm

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title = "Understanding how sport organisations can leverage Esports",

abstract = "Event leveraging is the process of strategically planning to maximise benefits from events (Chalip, 2004). Research on event leveraging to date has examinedhow economic, tourism, social, and sport participation benefits can be derived from events that occur in-person (e.g., Kelly & Fairley, 2018; Taks et al., 2018).",

author = "Dongqi Wang and Sheranne Fairley and Danny O'Brien",

year = "2023",

language = "English",

note = "4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE ; Conference date: 05-03-2023 Through 08-03-2023",

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TY - CONF

T1 - Understanding how sport organisations can leverage Esports

AU - Wang, Dongqi

AU - Fairley, Sheranne

AU - O'Brien, Danny

N1 - Conference code: 4th

PY - 2023

Y1 - 2023

N2 - Event leveraging is the process of strategically planning to maximise benefits from events (Chalip, 2004). Research on event leveraging to date has examinedhow economic, tourism, social, and sport participation benefits can be derived from events that occur in-person (e.g., Kelly & Fairley, 2018; Taks et al., 2018).

AB - Event leveraging is the process of strategically planning to maximise benefits from events (Chalip, 2004). Research on event leveraging to date has examinedhow economic, tourism, social, and sport participation benefits can be derived from events that occur in-person (e.g., Kelly & Fairley, 2018; Taks et al., 2018).

UR - https://www.qu.edu.qa/conference/wasm

M3 - Abstract

T2 - 4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE

Y2 - 5 March 2023 through 8 March 2023

ER -

Understanding how sport organisations can leverage Esports

Abstract

Conference

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