Understanding how sport organisations can leverage Esports

Dongqi Wang*, Sheranne Fairley, Danny O'Brien

*Corresponding author for this work

Research output: Contribution to conferenceAbstractResearchpeer-review

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Abstract

Event leveraging is the process of strategically planning to maximise benefits from events (Chalip, 2004). Research on event leveraging to date has examined
how economic, tourism, social, and sport participation benefits can be derived from events that occur in-person (e.g., Kelly & Fairley, 2018; Taks et al., 2018).
Original languageEnglish
Publication statusPublished - 2023
Event4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE - Qatar University, Doha, Qatar
Duration: 5 Mar 20238 Mar 2023
Conference number: 4th
https://www.qu.edu.qa/conference/wasm

Conference

Conference4TH WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE
Country/TerritoryQatar
CityDoha
Period5/03/238/03/23
Internet address

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