Understanding Chinese diners in an overseas context: A cultural perspective

Rui Jin Hoare, Ken Butcher, Danny O'Brien

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)

Abstract

With increasing numbers of Chinese tourists dining overseas, understanding the cultural perspective of Chinese diners would appear essential to international restaurateurs. Thus, this study identifies a set of core Chinese values that is salient in the overseas dining context. Phenomenological in-depth interviews were used to collect data from a convenience sample of 20 Chinese diners. Face, trustworthiness, and harmony were identified as the three core values. In addition, group membership was found to interact with face and trustworthiness in this context. These findings provide a deeper understanding of Chinese diners in overseas dining contexts and hold significance for both practitioners and theorists. Recommendations are made to enhance the dining service encounter for Chinese tourists in overseas dining contexts.

Original languageEnglish
Pages (from-to)358-380
Number of pages23
JournalJournal of Hospitality and Tourism Research
Volume35
Issue number3
DOIs
Publication statusPublished - Aug 2011
Externally publishedYes

Fingerprint

overseas
trustworthiness
tourist
group membership
services
recommendation
Values
interview
Tourists
Trustworthiness

Cite this

@article{42a39db471f84239b9878feabf28e80a,
title = "Understanding Chinese diners in an overseas context: A cultural perspective",
abstract = "With increasing numbers of Chinese tourists dining overseas, understanding the cultural perspective of Chinese diners would appear essential to international restaurateurs. Thus, this study identifies a set of core Chinese values that is salient in the overseas dining context. Phenomenological in-depth interviews were used to collect data from a convenience sample of 20 Chinese diners. Face, trustworthiness, and harmony were identified as the three core values. In addition, group membership was found to interact with face and trustworthiness in this context. These findings provide a deeper understanding of Chinese diners in overseas dining contexts and hold significance for both practitioners and theorists. Recommendations are made to enhance the dining service encounter for Chinese tourists in overseas dining contexts.",
author = "Hoare, {Rui Jin} and Ken Butcher and Danny O'Brien",
year = "2011",
month = "8",
doi = "10.1177/1096348010384599",
language = "English",
volume = "35",
pages = "358--380",
journal = "Journal of Hospitality and Tourism Research",
issn = "1096-3480",
publisher = "SAGE Publications Ltd",
number = "3",

}

Understanding Chinese diners in an overseas context : A cultural perspective. / Hoare, Rui Jin; Butcher, Ken; O'Brien, Danny.

In: Journal of Hospitality and Tourism Research, Vol. 35, No. 3, 08.2011, p. 358-380.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Understanding Chinese diners in an overseas context

T2 - A cultural perspective

AU - Hoare, Rui Jin

AU - Butcher, Ken

AU - O'Brien, Danny

PY - 2011/8

Y1 - 2011/8

N2 - With increasing numbers of Chinese tourists dining overseas, understanding the cultural perspective of Chinese diners would appear essential to international restaurateurs. Thus, this study identifies a set of core Chinese values that is salient in the overseas dining context. Phenomenological in-depth interviews were used to collect data from a convenience sample of 20 Chinese diners. Face, trustworthiness, and harmony were identified as the three core values. In addition, group membership was found to interact with face and trustworthiness in this context. These findings provide a deeper understanding of Chinese diners in overseas dining contexts and hold significance for both practitioners and theorists. Recommendations are made to enhance the dining service encounter for Chinese tourists in overseas dining contexts.

AB - With increasing numbers of Chinese tourists dining overseas, understanding the cultural perspective of Chinese diners would appear essential to international restaurateurs. Thus, this study identifies a set of core Chinese values that is salient in the overseas dining context. Phenomenological in-depth interviews were used to collect data from a convenience sample of 20 Chinese diners. Face, trustworthiness, and harmony were identified as the three core values. In addition, group membership was found to interact with face and trustworthiness in this context. These findings provide a deeper understanding of Chinese diners in overseas dining contexts and hold significance for both practitioners and theorists. Recommendations are made to enhance the dining service encounter for Chinese tourists in overseas dining contexts.

UR - http://www.scopus.com/inward/record.url?scp=79959828347&partnerID=8YFLogxK

U2 - 10.1177/1096348010384599

DO - 10.1177/1096348010384599

M3 - Article

VL - 35

SP - 358

EP - 380

JO - Journal of Hospitality and Tourism Research

JF - Journal of Hospitality and Tourism Research

SN - 1096-3480

IS - 3

ER -