Understanding broadband adoption in rural Australia

Sally Rao Hill, Barry Burgan, Indrit Troshani

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)

Abstract

Purpose - The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.

Design/methodology/approach - A computer-aided telephone survey was conducted to collect data to validate the proposed model in rural Australia.

Findings - It was found that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining broadband adoption behavior amongst rural Australian households.

Practical implications - The key challenges to stakeholders involved in promoting broadband adoption in these settings are discussed in light of the findings.

Originality/value - A more realistic approach at household level was adapted to investigate broadband adoption in a rural setting. The theoretical framework offers a comprehensive view of broadband adoption applicable to rural Australia.

Original languageEnglish
Pages (from-to)1087-1104
Number of pages18
JournalIndustrial Management and Data Systems
Volume111
Issue number7
DOIs
Publication statusPublished - 2011
Externally publishedYes

Cite this

Hill, Sally Rao ; Burgan, Barry ; Troshani, Indrit. / Understanding broadband adoption in rural Australia. In: Industrial Management and Data Systems. 2011 ; Vol. 111, No. 7. pp. 1087-1104.
@article{2936c7febcd54c25ab4444a38104f231,
title = "Understanding broadband adoption in rural Australia",
abstract = "Purpose - The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.Design/methodology/approach - A computer-aided telephone survey was conducted to collect data to validate the proposed model in rural Australia.Findings - It was found that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining broadband adoption behavior amongst rural Australian households.Practical implications - The key challenges to stakeholders involved in promoting broadband adoption in these settings are discussed in light of the findings.Originality/value - A more realistic approach at household level was adapted to investigate broadband adoption in a rural setting. The theoretical framework offers a comprehensive view of broadband adoption applicable to rural Australia.",
author = "Hill, {Sally Rao} and Barry Burgan and Indrit Troshani",
year = "2011",
doi = "10.1108/02635571111161307",
language = "English",
volume = "111",
pages = "1087--1104",
journal = "Industrial Management and Data Systems",
issn = "0263-5577",
publisher = "Emerald Group Publishing Limited",
number = "7",

}

Understanding broadband adoption in rural Australia. / Hill, Sally Rao; Burgan, Barry; Troshani, Indrit.

In: Industrial Management and Data Systems, Vol. 111, No. 7, 2011, p. 1087-1104.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Understanding broadband adoption in rural Australia

AU - Hill, Sally Rao

AU - Burgan, Barry

AU - Troshani, Indrit

PY - 2011

Y1 - 2011

N2 - Purpose - The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.Design/methodology/approach - A computer-aided telephone survey was conducted to collect data to validate the proposed model in rural Australia.Findings - It was found that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining broadband adoption behavior amongst rural Australian households.Practical implications - The key challenges to stakeholders involved in promoting broadband adoption in these settings are discussed in light of the findings.Originality/value - A more realistic approach at household level was adapted to investigate broadband adoption in a rural setting. The theoretical framework offers a comprehensive view of broadband adoption applicable to rural Australia.

AB - Purpose - The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.Design/methodology/approach - A computer-aided telephone survey was conducted to collect data to validate the proposed model in rural Australia.Findings - It was found that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining broadband adoption behavior amongst rural Australian households.Practical implications - The key challenges to stakeholders involved in promoting broadband adoption in these settings are discussed in light of the findings.Originality/value - A more realistic approach at household level was adapted to investigate broadband adoption in a rural setting. The theoretical framework offers a comprehensive view of broadband adoption applicable to rural Australia.

U2 - 10.1108/02635571111161307

DO - 10.1108/02635571111161307

M3 - Article

VL - 111

SP - 1087

EP - 1104

JO - Industrial Management and Data Systems

JF - Industrial Management and Data Systems

SN - 0263-5577

IS - 7

ER -