Trust and confidence in telehealth-delivered services: a nation-wide cross-sectional study

Soraia de Camargo Catapan*, Centaine L. Snoswell, Helen M. Haydon, Annie Banbury, Emma E. Thomas, Liam J. Caffery, Anthony C. Smith, Jaimon Kelly

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

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Abstract

Sustaining telehealth uptake hinges on people’s desire and ability to effectively engage with it. We explored trust and confidence in telehealth delivered by medical and allied health using cross-sectional survey of 1,116 Australians. Descriptive analysis presented factors that would improve trust and confidence in telehealth cross-tabulated with video consultation experience. Inferential statistics compared levels of trust in medical and allied health telehealth with user-related variables. Trust in medical telehealth was higher than in allied health, but practice with video calls, experience with high-quality telehealth, and good internet were associated with greater levels of trust in both groups. Telehealth with a known health professional and no additional costs were top-ranked factors to improve trust and confidence. Participants confident in troubleshooting trusted telehealth more. This first cross-sectional study on trust and confidence in telehealth suggests that digital upskilling and promoting quality video consultations can potentially enhance telehealth adoption.

Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalHealth Marketing Quarterly
Early online date30 Oct 2024
DOIs
Publication statusE-pub ahead of print - 30 Oct 2024
Externally publishedYes

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