TriChromatic West Inc.

Colette Southam, Amin Lalani, Dylan Haggart, Michael White, Sherif Guirgis

Research output: Contribution to specialist publicationArticleEducation


The founder of Trichromatic West Inc. (TCW) has decided that he would like to explore the possibility of selling the business he has spent the last 20 years building. The founder has asked a group of students from the Richard Ivey School of Business to help establish a benchmark valuation for TCW against which future offers can be evaluated. In addition, the founder is interested in the team's recommendation for positioning TCW for a potential sale.

In September 2008, on a sunny afternoon in California, Ramez Guirgis was teeing off on the 18th hole at Pebble Beach Golf Course and contemplating the future of Trichromatic West, the specialty chemicals business that he had built over the past 20 years. In his late 50s and nearing retirement, Guirgis had begun to field expressions of interest from potential buyers. Because of his limited background knowledge of finance, he was unsure how his company might be valued and wanted to be certain the price was right before contemplating a sale.

Luckily, Guirgis remembered that his nephew, Sherif, was in his final year at the Richard Ivey School of Business (Ivey), and had spent the previous summer working in the investment banking industry. After a brief conversation, Sherif offered to take on Trichromatic West’s valuation, along with a group of his close friends and Ivey classmates, Dylan Haggart, Amin Lalani and Michael White (herein referred to as the team or the group). Later the following evening, the group sat down with five years of previous financial statements, determined to provide Gu
Original languageEnglish
Number of pages13
Specialist publicationIvey Publishing [Case Studies]
PublisherIvey Business School
Publication statusPublished - 16 Sept 2009


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