Transforming companies into Open Organisations to help Open Innovation to succeed at last: Direct Open Innovation, a model to align a company´s strategy, organization and processes with Open Innovation approaches

Finding the right information in open innovation projects and integrating this information in the company will reduce the risk in the development process. Those two aspects are combined in the Integrated Open Innovation Mode (IOIM). This paper focuses on the second step, the integration of the information in the companies. Industry studies show that the Integrated Open Innovation Information (OII) decreases in consecutive process step within the product development process. In order to avoid this information, drain the company’s strategy, organization, culture, process design and enablers need to be able to align to the task of the open innovation project. First evidence in those two industry studies shows that the direct flow of information is one of the key issues for a successful open innovation project. In future research the exact settings of mentioned parameters have be defined to reduce flop rates in product development.