Towards Optimizing Place Experience using Design Science Research and Augmented Reality Gamification

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Studies suggest that augmented reality and game mechanics can lead to increase sense of place. This is important as sense of place provides many benefits ranging from personal place significance, to increase interest and stewardship at the place. These benefits combined can lead to enhancement of an offered service. Therefore, the question asked in this research is how to effectively design an experience using these emerging technologies and optimize for successful outcomes? In this study we outline the design and development process of a pervasive mobile application solution using design science research methodology guidelines to answer this question. Specifically, the application solution replicates a human guide and narration experience in the exhibition of indigenous artworks in a university place by integrating augmented reality, micro location, audio and enhancement through gamification service to increase engagement and experience value. We present observation result data from the first iteration of the design science research methodology by analyzing qualitative usability testing of the application by expert stakeholders. The results indicate that the performance usability of the app is satisfactory, and it provides solid base for the next iteration of the development process.
Original languageEnglish
Title of host publicationIntersections in Simulation and Gaming: Disruption and Balance
Subtitle of host publicationThird Australasian Simulation Congress, ASC 2019, Gold Coast, Australia, September 2–5, 2019, Proceedings
EditorsAnjum Naweed, Lorelle Bowditch, Cyle Sprick
Place of PublicationSingapore
Number of pages15
ISBN (Electronic)978-981-32-9582-7
ISBN (Print)978-981-32-9581-0
Publication statusPublished - 6 Aug 2019
EventAustralasian Simulation Congress 2019 - Gold Coast, Australia
Duration: 2 Sept 20195 Sept 2019
Conference number: 3rd

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929


ConferenceAustralasian Simulation Congress 2019
Abbreviated titleASC
CityGold Coast
OtherThe Simulation Australasia Board and 2019 Australasian Simulation Congress Organising Committee warmly invite you to join us at the Gold Coast Convention Centre for the 2019 Australasian Simulation Congress.

The 2019 Australasian Simulation Congress will explore the theme of Balance and Disruption.

The ASC took a break for 2018, but we are back bigger and better for ASC 2019 – mark September 2nd – 5th in your diary. Building on the success of the last Congress, and with the continued efforts of our marvellous volunteers, staff, Convenors and Board, and the extensive plans already in place, the 2019 Australasian Simulation Congress is shaping up to be an outstanding event!

To join us, we invite you to share your research, demonstrate your wares and connect with like-minded simulation developers and users around the world.
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