The Surf Media

Craig P. Sims

doi:10.1007/978-3-031-80979-8_12

The Surf Media

Craig P. Sims^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Abstract

In this chapter, I explain how the surf media has evolved to become a key driver of both the culture and industry of surfing. I start by situating the current surf media environment into its historical context, showing how two of the original media formats, film and magazines, faced the ravages of digital disruption, yet still remain relevant and influence today. Given the centrality of the surf media to the surfing ecosystem, the topic of surf media research is explored before providing a scholarly perspective on why the printed surf magazine has demonstrated such resilience in the digital age. Finally, using my own lived experience as a surf media owner, I advance a process framework for navigating media change.

Original language	English
Title of host publication	The Science and Culture of Surfing
Editors	David Kennedy
Place of Publication	Switzerland
Publisher	Springer Nature
Chapter	12
Pages	241-257
Number of pages	17
ISBN (Electronic)	9783031809798
ISBN (Print)	9783031809781
DOIs	https://doi.org/10.1007/978-3-031-80979-8_12
Publication status	Published - 30 Mar 2025

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10.1007/978-3-031-80979-8_12

1 Chapter

The surf industry
Sims, C. P. & O'Brien, D., 1 Apr 2025, The Science and Culture of Surfing. Kennedy, D. (ed.). Switzerland: Springer Nature, p. 223 239 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Cite this

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The Surf Media

Abstract

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Related Research Outputs

The surf industry

Cite this