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The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Rajat Roy
, Vik Naidoo
Bond Business School
Research output
:
Contribution to journal
›
Article
›
Research
›
peer-review
13
Citations (Scopus)
158
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Dive into the research topics of 'The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making'. Together they form a unique fingerprint.
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Business & Economics
Lay Beliefs
100%
Time Orientation
84%
Consumer Decision Making
65%
Incremental
51%
Consumer Behaviour
32%
Implicit Theories
28%
Attribute Importance
26%
Preference Reversal
26%
Pre-test
23%
Experiment
11%