The Rise of Viagra: How the Little Blue Pill Changed Sex in America

Is there any aspect of human life more connected to one's sense of self than sex? If we change the way we think about sex, surely we are changing the way we think about ourselves? If we change sex, we change ourselves. This is the simple, frightening argument at the heart of Meika Loe's sociological analysis of sildenafil (Viagra)—frightening not because some dark commercial conspiracy is revealed, but rather, because it seems that some profound and perhaps unwelcome changes may be taking place in our culture and in our bedrooms, imperceptibly.