The PBS community awareness campaign: How helpful is blaming patients?

Evan Doran, David A. Henry*

*Corresponding author for this work

Research output: Contribution to journalComment/debateResearchpeer-review

10 Citations (Scopus)

Abstract

The current "Pharmaceutical Benefits Scheme (PBS) community awareness campaign" explicitly links the difficulties facing the PBS to patient behaviour and "waste". The campaign suggests that patients are taking advantage of affordable access to prescription medicines, and emphasises that patient responsibility is "the prescription for a healthy PBS". By neglecting to inform the public that the pressures facing the PBS also include doctors' prescribing habits and intensive pharmaceutical industry marketing, the campaign has missed an opportunity to initiate a balanced and constructive debate about the future viability of the PBS.

Original languageEnglish
Pages (from-to)544-545
Number of pages2
JournalMedical Journal of Australia
Volume179
Issue number10
Publication statusPublished - 17 Nov 2003
Externally publishedYes

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