Abstract
Research exploring the effects of goal orientation on an individual's tendency to perform actions consistent or inconsistent with their focal goals has identified that individuals primed with goal progress are more likely to perform goal inconsistent activities as compared to individuals primed with goal commitment. In this research, we propose an individual's self-regulatory focus as a potential mediator explaining the effects of goal orientation on an individual's actions. We further propose a set of variables viz. level of concreteness of focal goal, stages of goal completion, and temporal distance of the focal goal from the present as potential moderators influencing the effects of goal orientations on an individual's actions.
Original language | English |
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Title of host publication | Australian & New Zealand Marketing Academy (ANZMAC) Conference 2012 Proceedings |
Editors | Richard Lee |
Place of Publication | Adelaide |
Publisher | Ehrenberg-Bass Insitute of Marketing Science |
Pages | 1-7 |
Number of pages | 7 |
ISBN (Print) | 9780646563305 |
Publication status | Published - 2012 |
Event | Australian and New Zealand Marketing Academy Conference - Adelaide, Adelaide, Australia Duration: 3 Dec 2012 → 3 Dec 2012 http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/index.html |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Abbreviated title | ANZMAC 2012 |
Country/Territory | Australia |
City | Adelaide |
Period | 3/12/12 → 3/12/12 |
Internet address |
Student theses
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The Effects of Goal Progress and Goal Commitment on Self-regulation
Author: Som, A., 11 Oct 2014Supervisor: Dubelaar, P. (Supervisor) & Chowdhury, R. (Supervisor)
Student thesis: Doctoral Thesis
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