The Increasing Importance of Curriculum Design and Its Implications for Management Educators

George A. Hrivnak*

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
187 Downloads (Pure)


In this essay, I explore the topic of curriculum design in business and management education from the perspective of my current role as Associate Dean, Learning and Teaching. Using Biggs's constructive alignment as an organizing framework, I summarize a number of challenges for management educators and administrators in the design and evaluation of programs and courses and highlight the increasing complexity of the task. I conclude by arguing that, from an associate dean's perspective, management educators must increasingly adopt the role of designer, rather than teacher, and offer suggestions to help with that transition.

Original languageEnglish
Pages (from-to)271-280
Number of pages10
JournalJournal of Management Education
Issue number3
Early online date2 Jan 2019
Publication statusPublished - 1 Jun 2019

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