The importance of agency appraisals in eliciting consumption related emotions

Lisa Watson, Mark T. Spence

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Cognitive appraisal theory has become a popular new avenue for studying how emotionsinfluence consumer behaviour (Johnson and Stewart, 2004). There have been mixed findingsregarding whether agency appraisals play a significant role in eliciting emotions. In order toshed light on these mixed findings, this research tested whether the cognitive appraisals ofoutcome desirability and agency interact to elicit specific emotions in a purchasing context.Results showed that agency appraisals are significant determinants of emotional responses topurchasing situations.
Original languageEnglish
Pages366-372
Number of pages7
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference - Fremantle, Australia
Duration: 3 Dec 20057 Dec 2005
http://www.anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
CountryAustralia
CityFremantle
Period3/12/057/12/05
Internet address

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  • Cite this

    Watson, L., & Spence, M. T. (2005). The importance of agency appraisals in eliciting consumption related emotions. 366-372. Paper presented at Australian and New Zealand Marketing Academy Conference, Fremantle, Australia.