Abstract
Cognitive appraisal theory has become a popular new avenue for studying how emotionsinfluence consumer behaviour (Johnson and Stewart, 2004). There have been mixed findingsregarding whether agency appraisals play a significant role in eliciting emotions. In order toshed light on these mixed findings, this research tested whether the cognitive appraisals ofoutcome desirability and agency interact to elicit specific emotions in a purchasing context.Results showed that agency appraisals are significant determinants of emotional responses topurchasing situations.
| Original language | English |
|---|---|
| Pages | 366-372 |
| Number of pages | 7 |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference - Fremantle, Australia Duration: 3 Dec 2005 → 7 Dec 2005 http://www.anzmac.org/conference_archive/2005/ |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Abbreviated title | ANZMAC |
| Country/Territory | Australia |
| City | Fremantle |
| Period | 3/12/05 → 7/12/05 |
| Internet address |
