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The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Rajat Roy
*
, Vik Naidoo
*
Corresponding author for this work
Bond Business School
Research output
:
Contribution to journal
›
Article
›
Research
›
peer-review
34
Citations (Scopus)
375
Downloads (Pure)
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Dive into the research topics of 'The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation'. Together they form a unique fingerprint.
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Keyphrases
Regulatory Focus
100%
Search Attributes
100%
Experience Attributes
100%
Word-of-mouth Valence
100%
Attribute Evaluation
100%
Consumption Decisions
50%
Reinforced
25%
Mobile Phone
25%
Search Experience
25%
Design Methodology
25%
Product-service
25%
Positive Word of Mouth
25%
Marketing Strategy
25%
Interactive Effects
25%
Product Positioning
25%
Two-way Interaction
25%
Promotion Focus
25%
Negative Word-of-mouth
25%
Social Sciences
Authors
100%
Practical Implication
100%
Mobile Phone
100%
Design Methodology
100%
Marketing Strategy
100%
Product Service
100%
Product Positioning
100%
Nursing and Health Professions
Marketing
100%
Field Experiment
100%
Psychology
Mobile Phone
100%