Abstract
Research on goal orientation shows that goal progress and goal commitment can influence the willingness of individuals to get distracted from their focal goal. The current research shows that regulatory focus, level of goal concreteness, temporal distance of focal goal moderate the divergent effects of goal progress and goal commitment.
Original language | English |
---|---|
Pages (from-to) | 247-248 |
Number of pages | 2 |
Journal | Asia-Pacific Advances in Consumer Research |
Volume | 11 |
Publication status | Published - 2015 |