The double-edged sword of envy: Effects of envy type and regulatory focus on consumer decision making

Rajat Roy, Fazlul Rabbanee, Diana Awad, Vishal Mehrotra

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The double-edged sword of envy: Effects of envy type and regulatory focus on consumer decision making'. Together they form a unique fingerprint.

Business & Economics