The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

19 Downloads (Pure)

Abstract

While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers. self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor¢ç by travellers who had purchased a .daily deal voucher. to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience positively and that many recommend the property to others, their own return was questionable without a similar deal.
Original languageEnglish
Title of host publicationProceedings of ANZMAC 2012
EditorsS Bogomolova, R Lee, J Romaniuk
Place of PublicationAdelaide
PublisherUniversity of South Australia
Pages1-7
Number of pages7
Publication statusPublished - 2012
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, Adelaide, Australia
Duration: 3 Dec 20123 Dec 2012
http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/index.html

Publication series

Name
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC 2012
CountryAustralia
CityAdelaide
Period3/12/123/12/12
Internet address

Fingerprint Dive into the research topics of 'The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews'. Together they form a unique fingerprint.

  • Cite this