While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers. self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor¢ç by travellers who had purchased a .daily deal voucher. to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience positively and that many recommend the property to others, their own return was questionable without a similar deal.
|Title of host publication||Proceedings of ANZMAC 2012|
|Editors||S Bogomolova, R Lee, J Romaniuk|
|Place of Publication||Adelaide|
|Publisher||University of South Australia|
|Number of pages||7|
|Publication status||Published - 2012|
|Event||Australian and New Zealand Marketing Academy Conference - Adelaide, Adelaide, Australia|
Duration: 3 Dec 2012 → 3 Dec 2012
|Conference||Australian and New Zealand Marketing Academy Conference|
|Abbreviated title||ANZMAC 2012|
|Period||3/12/12 → 3/12/12|
Cox, C. (2012). The consumer experience of holidays booked via daily deal promotions: An online content analysis of traveller reviews. In S. Bogomolova, R. Lee, & J. Romaniuk (Eds.), Proceedings of ANZMAC 2012 (pp. 1-7). Adelaide: University of South Australia.