Many Australian businesses make use of the internet and social media as a forum to market their products or services to consumers. Social media in particular has transitioned from being a tool for personal communication to a platform for business. The online marketplace is growing rapidly – for example, in 2014 online retail spending by consumers in Australia amounted to $16.2 billion, and by January 2015 there were 13.8 million Australian Facebook users. In the digital marketplace, there is an increased opportunity for breaches of the consumer laws, especially in relation to misleading conduct or statements. This article provides an overview of the application of the Australian Consumer Law (ACL) to e-commerce transactions and examines emerging consumer issues for commercial entities through use of the internet and social media.
|Published - 2015
|Australian Lawyers Alliance Annual QLD State Conference 2015 - Gold Coast, Australia
Duration: 13 Feb 2015 → 14 Feb 2015
https://www.lawyersalliance.com.au/events/event/qld-conference (QLD State Conference 2015 website)
|Australian Lawyers Alliance Annual QLD State Conference 2015
|13/02/15 → 14/02/15