The Australian Consumer Law in the Digital Marketplace

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In this presentation we will examine the Australian Consumer Law in relation to the digital media and some of the practical consumer issues we face with the internet and social media. Most businesses today have websites and many of them use the internet and social media as a forum to market their products or services. Social media in particular has transitioned from being a tool for personal communication to a platform for business. The statistics show that:
a) Online retail spending by consumers in Australia amounted to $16.2 billion in 2014; and b) In relation to Facebook, there were 13. 8 million Australian users by January 2015. In addition to the challenges of dealing with an international marketplace, there is of course an increased opportunity for breaches of the consumer laws, especially in relation to misleading conduct or statements. Sometimes it can be difficult to address these infringements, and I will address some of the issues that have arisen in this context.
Original languageEnglish
Publication statusPublished - 2016
EventCPE Conferences: USA Pacific Medical & Legal Conference - New York, United States
Duration: 26 Jun 20163 Jul 2016


ConferenceCPE Conferences: USA Pacific Medical & Legal Conference
Country/TerritoryUnited States
CityNew York
Internet address


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