The Anatomy of a Business Case

Colette Southam*, Derek Lehmberg, Li-Qun Wei, Michael Young

*Corresponding author for this work

Research output: Contribution to journalArticleEducationpeer-review

Abstract

Well begun is half done. Planning for business case writing is key to ensure its effectiveness: a business case used in the classroom is expected to have clear learning goals, present tension(s) for discussion and decision-making, and include rich and pervasive data. A case author may start with the observation of a business-related phenomenon or have an enquiry or research question to ask. Either way, one needs to have clear ideas on the learning points on which the business situation is described and analyzed, and to which a related theory is linked.
Original languageEnglish
Number of pages12
JournalAsian Case Research Journal
DOIs
Publication statusE-pub ahead of print - 21 Dec 2021

Fingerprint

Dive into the research topics of 'The Anatomy of a Business Case'. Together they form a unique fingerprint.

Cite this