The Anatomy of a Business Case

Colette Southam*, Derek Lehmberg, Li-Qun Wei, Michael Young

*Corresponding author for this work

    Research output: Contribution to journalArticleEducationpeer-review


    Well begun is half done. Planning for business case writing is key to ensure its effectiveness: a business case used in the classroom is expected to have clear learning goals, present tension(s) for discussion and decision-making, and include rich and pervasive data. A case author may start with the observation of a business-related phenomenon or have an enquiry or research question to ask. Either way, one needs to have clear ideas on the learning points on which the business situation is described and analyzed, and to which a related theory is linked.
    Original languageEnglish
    Pages (from-to)113-124
    Number of pages12
    JournalAsian Case Research Journal
    Issue number2-3
    Early online date21 Dec 2021
    Publication statusPublished - 2021


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