Taking another look at meaning structures along the horizontal and vertical axes in multimodal composition

Research output: Contribution to conferenceAbstractResearch

Abstract

This paper takes another look at how meaning is structured in multimodal texts that are composed along the horizontal and vertical axes. The paper extends research by Kress and van Leeuwen (1996) to look at a wider variety of texts including online and printed magazine and newspaper layouts, textbooks, and information and time-related graphics. The paper argues that while horizontal arrangements are dominated by the forces of reading and writing, vertical arrangements cannot be explained by a single factor. While some vertical arrangements place ideal information at the top of the page, others do not. The choice of arrangement depends very much upon a design’s purpose.
Original languageEnglish
Publication statusPublished - 13 Jun 2016
Event66th Annual ICA Conference Fukuoka, Japan: Communicating with Power - Fukuoka Hilton, Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016
Conference number: 66th
https://convention2.allacademic.com/one/ica/ica16/

Conference

Conference66th Annual ICA Conference Fukuoka, Japan
Abbreviated titleICA
CountryJapan
CityFukuoka
Period9/06/1613/06/16
Internet address

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