Soft Power: Using sports diplomacy to score business outcomes in the Australia-Korea relationship

Stuart Murray, Gavin Price

Research output: Book/ReportCommissioned reportResearch


In 2019, the AKBC successfully applied to the Australia Korea Foundation (AKF) for a grant to explore sports diplomacy between Australia and Korea and its potential to advance our bilateral relationship.

As part of this project, two webinars were held in June and August 2020. Entitled Soft Power: Using Sports Diplomacy to Score Business Outcomes, these events were moderated by the AKBC’s Executive Director Liz Griffin and brought
together leading industry experts from sport, trade, and government. They discussed how businesses could better engage with sports to advance bilateral relations, capitalise on upcoming opportunities, and better align interests
conducive to mutually reciprocal, win-win outcomes.

This report constitutes a second output of the AKF funded project. It is the first ever report on Australia-Korea sports diplomacy. It adds to the body of knowledge that emerged during the webinars, describes the theory and practice of sports diplomacy, and suggest ways in which sport might be better employed to enhance collaboration between Australian and Korean diplomats, business people, and representatives from the world of sport.

The intention of this report is not to provide an exhaustive list of examples of Australia-Korea sports collaboration, but rather to provide an introduction to the benefits of sports diplomacy and key examples of Australia-Korea sports diplomacy in action.
Original languageEnglish
PublisherAustralia Korea Business Council
Commissioning bodyAustralia Korea Business Council
Number of pages20
Publication statusPublished - 25 Nov 2020


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