TY - JOUR
T1 - Segmentation of physician-assisted suicide as a niche tourism market: An Initial Exploration
AU - Wen, Jun
AU - Goh, Edmund
AU - Yu, Chung-En
N1 - Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This paper was partially funded by School of Business and Law, Edith Cowan University, Australia.
Publisher Copyright:
© The Author(s) 2021.
PY - 2023/3
Y1 - 2023/3
N2 - Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers.
AB - Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers.
UR - http://www.scopus.com/inward/record.url?scp=85105534511&partnerID=8YFLogxK
UR - https://journals.sagepub.com/share/3RXVMSPSDFKUH6YCMHNK?target=10.1177/10963480211011630
U2 - 10.1177/10963480211011630
DO - 10.1177/10963480211011630
M3 - Article
VL - 47
SP - 574
EP - 589
JO - Journal of Hospitality & Tourism Research
JF - Journal of Hospitality & Tourism Research
IS - 3
ER -
