Scottish cruise tourism, the strategic development of the sector and the factors effecting future growth

Emma Hunter*, Andrew J Martin, Robert Nash

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

Cruise tourism is a sector of the tourism industry which has experienced exceptional worldwide growth over recent years but there has been limited academic research surrounding cruise tourism and the factors influencing the growth of the industry. This study has been carried out to critically analyze the strategic development of Scottish cruise tourism and how the industry can successfully develop in the future providing a profitable tourism sector. The study used purposive and snowball sampling methods to generate information for analysis and explore central themes. Research highlighted the importance of community support in developing cruise tourism in Scotland. Research also highlighted the positive economic benefits which an increase in cruise tourism can generate for a local community. The research concluded that in order for the cruise industry in Scotland to expand and become a profitable tourism sector the barriers preventing growth must be overcome, and Scotland must market itself effectively as a cruise destination to ensure cruise companies are prepared to offer Scotland as a destination.

Original languageEnglish
Title of host publicationProgress in Economics Research
EditorsAlbert Tavidze
Place of PublicationUnited States
PublisherNova Science Publishers
Pages67-89
Number of pages23
Volume31
ISBN (Electronic)9781634825153
ISBN (Print)9781634825023
Publication statusPublished - 1 Oct 2015

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  • Cite this

    Hunter, E., Martin, A. J., & Nash, R. (2015). Scottish cruise tourism, the strategic development of the sector and the factors effecting future growth. In A. Tavidze (Ed.), Progress in Economics Research (Vol. 31, pp. 67-89). United States: Nova Science Publishers.