Reputation or goodwill as a form of online property?

In writing this brief note, I have managed to commit at least two academic
“mortal sins”. However, having the opportunity to comment on the developments
of the concept of property (particularly due to the influence of
technological advancements), it was simply too tempting to write a few paragraphs.
My first mortal sin is that I have done virtually no research, which
of course means that: (1) it is likely my writing adds little to existing knowledge;
(2) I am sure to have expressed ideas and concepts already expressed
by others, without due acknowledgements; and (3) my arguments largely
lack references to supporting materials. My second mortal sin is that, the
limited research I have done has involved both "Googling" and the use of
wikipedia - both being regarded as poor methods of reliable legal research