Religious but not ethical: The effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers' ethical judgements

Denni Arli, Felix Septianto, Rafi Chowdhury

Research output: Contribution to journalArticleResearchpeer-review


The current research investigates how religiosity can influence unethicality in a consumption context. In particular, considering the link between extrinsic religious orientations and unethicality, this research clarifies why and when extrinsic religiosity leads to unethical decisions. Across two studies, findings show that ethnocentrism is both a mediator (Study 1) and a moderator (Studies 1 and 2) of the effects of extrinsic religiosity on consumers’ ethical judgments. This is because extrinsic religiosity leads to ethnocentrism, and in-group loyalty manifested through ethnocentrism increases support for unethical consumer actions, thus establishing ethnocentrism as a mediator. At the same time, different levels of ethnocentrism can also influence how extrinsic religiosity leads to supporting unethical consumption via self-righteousness, thus establishing ethnocentrism as a moderator. The findings from this research have significant implications for diverse stakeholders who have an interest in religiosity and consumer behavior.
Original languageEnglish
Number of pages22
JournalJournal of Business Ethics
Publication statusE-pub ahead of print - 3 Jan 2020


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