Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy*, Sharon Ng

*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

98 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Regulatory focus and preference reversal between hedonic and utilitarian consumption'. Together they form a unique fingerprint.

Medicine & Life Sciences

Social Sciences