Regulatory fit and attraction effect

Rajat Roy, Subimal Chatterjee

Research output: Contribution to conference › Abstract › Research › peer-review

Original languageEnglish
Publication statusPublished - 2010
Externally publishedYes
EventINFORMS Marketing Science Conference - Cologne
Duration: 17 Jun 2010 → 20 Jun 2010

Conference

ConferenceINFORMS Marketing Science Conference
CityCologne
Period17/06/10 → 20/06/10

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