Regulatory fit and attraction effect

Rajat Roy, Subimal Chatterjee

Research output: Contribution to conferenceAbstractResearchpeer-review

Original languageEnglish
Publication statusPublished - 2010
Externally publishedYes
EventINFORMS Marketing Science Conference - Cologne
Duration: 17 Jun 201020 Jun 2010

Conference

ConferenceINFORMS Marketing Science Conference
CityCologne
Period17/06/1020/06/10

Cite this

Roy, R., & Chatterjee, S. (2010). Regulatory fit and attraction effect. Abstract from INFORMS Marketing Science Conference, Cologne, .
Roy, Rajat ; Chatterjee, Subimal. / Regulatory fit and attraction effect. Abstract from INFORMS Marketing Science Conference, Cologne, .
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title = "Regulatory fit and attraction effect",
author = "Rajat Roy and Subimal Chatterjee",
year = "2010",
language = "English",
note = "INFORMS Marketing Science Conference ; Conference date: 17-06-2010 Through 20-06-2010",

}

Roy, R & Chatterjee, S 2010, 'Regulatory fit and attraction effect' INFORMS Marketing Science Conference, Cologne, 17/06/10 - 20/06/10, .

Regulatory fit and attraction effect. / Roy, Rajat; Chatterjee, Subimal.

2010. Abstract from INFORMS Marketing Science Conference, Cologne, .

Research output: Contribution to conferenceAbstractResearchpeer-review

TY - CONF

T1 - Regulatory fit and attraction effect

AU - Roy, Rajat

AU - Chatterjee, Subimal

PY - 2010

Y1 - 2010

M3 - Abstract

ER -

Roy R, Chatterjee S. Regulatory fit and attraction effect. 2010. Abstract from INFORMS Marketing Science Conference, Cologne, .