Regulatory fit and attraction effect

Rajat Roy, Subimal Chatterjee

Research output: Contribution to conferenceAbstractResearchpeer-review

Original languageEnglish
Publication statusPublished - 2010
Externally publishedYes
EventINFORMS Marketing Science Conference - Cologne
Duration: 17 Jun 201020 Jun 2010

Conference

ConferenceINFORMS Marketing Science Conference
CityCologne
Period17/06/1020/06/10

Cite this

Roy, R., & Chatterjee, S. (2010). Regulatory fit and attraction effect. Abstract from INFORMS Marketing Science Conference, Cologne, .