Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty

Koos C M Buijten, Claudia E Pellenghar, Penny Baillie De Byl

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publication Advances in communication and mass media research
EditorsY Pasadeos
Place of PublicationAthens
PublisherAthens Institute for Education and Research (ATINER)
Pages247-257
Number of pages11
ISBN (Print)9789606672958
Publication statusPublished - 2010

Cite this

Buijten, K. C. M., Pellenghar, C. E., & De Byl, P. B. (2010). Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-257). Athens: Athens Institute for Education and Research (ATINER)
Buijten, Koos C M ; Pellenghar, Claudia E ; De Byl, Penny Baillie. / Recall and recognition of in-game advertising : Effects of environment, and positioning and difficulty. Advances in communication and mass media research. editor / Y Pasadeos. Athens : Athens Institute for Education and Research (ATINER) , 2010. pp. 247-257
@inbook{974085fbacd54c51a012cfe18468097c,
title = "Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty",
author = "Buijten, {Koos C M} and Pellenghar, {Claudia E} and {De Byl}, {Penny Baillie}",
year = "2010",
language = "English",
isbn = "9789606672958",
pages = "247--257",
editor = "Y Pasadeos",
booktitle = "Advances in communication and mass media research",
publisher = "Athens Institute for Education and Research (ATINER)",

}

Buijten, KCM, Pellenghar, CE & De Byl, PB 2010, Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty. in Y Pasadeos (ed.), Advances in communication and mass media research. Athens Institute for Education and Research (ATINER) , Athens, pp. 247-257.

Recall and recognition of in-game advertising : Effects of environment, and positioning and difficulty. / Buijten, Koos C M; Pellenghar, Claudia E; De Byl, Penny Baillie.

Advances in communication and mass media research. ed. / Y Pasadeos. Athens : Athens Institute for Education and Research (ATINER) , 2010. p. 247-257.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

TY - CHAP

T1 - Recall and recognition of in-game advertising

T2 - Effects of environment, and positioning and difficulty

AU - Buijten, Koos C M

AU - Pellenghar, Claudia E

AU - De Byl, Penny Baillie

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 9789606672958

SP - 247

EP - 257

BT - Advances in communication and mass media research

A2 - Pasadeos, Y

PB - Athens Institute for Education and Research (ATINER)

CY - Athens

ER -

Buijten KCM, Pellenghar CE, De Byl PB. Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty. In Pasadeos Y, editor, Advances in communication and mass media research. Athens: Athens Institute for Education and Research (ATINER) 2010. p. 247-257