Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty

Koos C M Buijten, Claudia E Pellenghar, Penny Baillie De Byl

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Original language	English
Title of host publication	Advances in communication and mass media research
Editors	Y Pasadeos
Place of Publication	Athens
Publisher	Athens Institute for Education and Research (ATINER)
Pages	247-257
Number of pages	11
ISBN (Print)	9789606672958
Publication status	Published - 2010

Cite this

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title = "Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty",

author = "Buijten, {Koos C M} and Pellenghar, {Claudia E} and {De Byl}, {Penny Baillie}",

year = "2010",

language = "English",

isbn = "9789606672958 ",

pages = "247--257",

editor = "Y Pasadeos",

booktitle = "Advances in communication and mass media research",

publisher = "Athens Institute for Education and Research (ATINER) ",

}

Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty. / Buijten, Koos C M; Pellenghar, Claudia E; De Byl, Penny Baillie.
Advances in communication and mass media research. ed. / Y Pasadeos. Athens: Athens Institute for Education and Research (ATINER) , 2010. p. 247-257.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

TY - CHAP

T1 - Recall and recognition of in-game advertising

T2 - Effects of environment, and positioning and difficulty

AU - Buijten, Koos C M

AU - Pellenghar, Claudia E

AU - De Byl, Penny Baillie

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 9789606672958

SP - 247

EP - 257

BT - Advances in communication and mass media research

A2 - Pasadeos, Y

PB - Athens Institute for Education and Research (ATINER)

CY - Athens

ER -