Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty

Koos C M Buijten, Claudia E Pellenghar, Penny Baillie De Byl

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publication Advances in communication and mass media research
EditorsY Pasadeos
Place of PublicationAthens
PublisherAthens Institute for Education and Research (ATINER)
Number of pages11
ISBN (Print)9789606672958
Publication statusPublished - 2010

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