Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty

Koos C M Buijten, Claudia E Pellenghar, Penny Baillie De Byl

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageEnglish
Title of host publication Advances in communication and mass media research
EditorsY Pasadeos
Place of PublicationAthens
PublisherAthens Institute for Education and Research (ATINER)
Pages247-257
Number of pages11
ISBN (Print)9789606672958
Publication statusPublished - 2010

Cite this

Buijten, K. C. M., Pellenghar, C. E., & De Byl, P. B. (2010). Recall and recognition of in-game advertising: Effects of environment, and positioning and difficulty. In Y. Pasadeos (Ed.), Advances in communication and mass media research (pp. 247-257). Athens Institute for Education and Research (ATINER)