Abstract
This case study critiques China’s attempts to internationally rebrand itself through the 2008 Beijing Olympics. With the global spotlight shining squarely on Beijing, the Chinese government saw the games as a once in a lifetime opportunity to promote an image of a new, 21st-century China.
| Original language | English |
|---|---|
| Title of host publication | The Globalization of World Politics: Case Studies from Australia, New Zealand and the Asia-Pacific |
| Editors | Anne Cullen, Stuart Murray |
| Place of Publication | Melbourne |
| Publisher | Oxford University Press Australia and New Zealand |
| Chapter | Case 9 |
| Pages | 28-31 |
| Number of pages | 4 |
| Edition | 2nd |
| ISBN (Print) | 9780195574890, 0195574893 |
| Publication status | Published - 2011 |