Rebranding China on the Olympic Stage

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This case study critiques China’s attempts to internationally rebrand itself through the 2008 Beijing Olympics. With the global spotlight shining squarely on Beijing, the Chinese government saw the games as a once in a lifetime opportunity to promote an image of a new, 21st-century China.
Original languageEnglish
Title of host publicationThe Globalization of World Politics: Case Studies from Australia, New Zealand and the Asia-Pacific
EditorsAnne Cullen, Stuart Murray
Place of PublicationMelbourne
PublisherOxford University Press Australia and New Zealand
ChapterCase 9
Number of pages4
ISBN (Print)9780195574890, 0195574893
Publication statusPublished - 2011


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