This case study critiques China’s attempts to internationally rebrand itself through the 2008 Beijing Olympics. With the global spotlight shining squarely on Beijing, the Chinese government saw the games as a once in a lifetime opportunity to promote an image of a new, 21st-century China.
|Title of host publication
|The Globalization of World Politics: Case Studies from Australia, New Zealand and the Asia-Pacific
|Anne Cullen, Stuart Murray
|Place of Publication
|Oxford University Press Australia and New Zealand
|Number of pages
|Published - 2011