Public relations: An overview

Jane Johnston, Clara Zawawi, Jeffrey E. Brand

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Abstract

A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Original languageEnglish
Title of host publicationPublic relations
Subtitle of host publicationTheory and practice
EditorsJ. Johnston, C. Zawawi
Place of PublicationCrows Nest
PublisherAllen & Unwin
Pages3-25
Number of pages23
ISBN (Print)9781741756272
Publication statusPublished - 2009

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Johnston, J., Zawawi, C., & Brand, J. E. (2009). Public relations: An overview. In J. Johnston, & C. Zawawi (Eds.), Public relations: Theory and practice (pp. 3-25). Crows Nest: Allen & Unwin.