Public relations: An overview

Jane Johnston, Clara Zawawi, Jeffrey E. Brand

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearchpeer-review

Abstract

A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Original languageEnglish
Title of host publicationPublic relations
Subtitle of host publicationTheory and practice
EditorsJ. Johnston, C. Zawawi
Place of PublicationCrows Nest
PublisherAllen & Unwin
Pages3-25
Number of pages23
ISBN (Print)9781741756272
Publication statusPublished - 2009

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Public relations
Professional practice
Public and private sector
Community relations

Cite this

Johnston, J., Zawawi, C., & Brand, J. E. (2009). Public relations: An overview. In J. Johnston, & C. Zawawi (Eds.), Public relations: Theory and practice (pp. 3-25). Crows Nest: Allen & Unwin.
Johnston, Jane ; Zawawi, Clara ; Brand, Jeffrey E. / Public relations : An overview. Public relations: Theory and practice. editor / J. Johnston ; C. Zawawi. Crows Nest : Allen & Unwin, 2009. pp. 3-25
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Johnston, J, Zawawi, C & Brand, JE 2009, Public relations: An overview. in J Johnston & C Zawawi (eds), Public relations: Theory and practice. Allen & Unwin, Crows Nest, pp. 3-25.

Public relations : An overview. / Johnston, Jane; Zawawi, Clara; Brand, Jeffrey E.

Public relations: Theory and practice. ed. / J. Johnston; C. Zawawi. Crows Nest : Allen & Unwin, 2009. p. 3-25.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearchpeer-review

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Johnston J, Zawawi C, Brand JE. Public relations: An overview. In Johnston J, Zawawi C, editors, Public relations: Theory and practice. Crows Nest: Allen & Unwin. 2009. p. 3-25