Abstract
A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
| Original language | English |
|---|---|
| Title of host publication | Public relations |
| Subtitle of host publication | Theory and practice |
| Editors | J. Johnston, C. Zawawi |
| Place of Publication | Crows Nest |
| Publisher | Allen & Unwin |
| Pages | 3-25 |
| Number of pages | 23 |
| ISBN (Print) | 9781741756272 |
| Publication status | Published - 2009 |