Proxemics on business negotiation: What Americans should be aware of Vietnamese negotiation site settings

Tuong-Minh Ly-Le

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Vietnam has joined the globalization trend to make itself an inviting market for foreign investment. However, working with foreigners and expanding business abroad can be a risky venture. The diversity among business cultures frequently leads to confusion, misunderstandings, and failures in cross-cultural endeavors. There is hence a need to study business negotiation in a cross-cultural setting. Among the investing countries, America has always been on top of the list, with a strong strategic partnership for years and billions of U.S. dollars in registered invested capital. Many studies have been conducted to understand this important partner, yet none of them so far have addressed nonverbal communication during negotiations between Vietnamese and American businesses. This paper examines through reviewing related studies on the proxemics within a traditional Vietnamese company, specifically the choice of negotiation site (e.g. location) and the room arrangement of that site to see how American people perceive them and how they affect the negotiation process.
Original languageEnglish
Pages (from-to)1-14
Number of pages14
Journal Journal of Language and Communication
Volume2
Issue number1
Publication statusPublished - 2015

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Business negotiations
Reviewing
Business culture
Nonverbal communication
Venture
Investing
Strategic partnership
Negotiation process
Foreign investment
Globalization

Cite this

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Proxemics on business negotiation : What Americans should be aware of Vietnamese negotiation site settings. / Ly-Le, Tuong-Minh.

In: Journal of Language and Communication, Vol. 2, No. 1, 2015, p. 1-14.

Research output: Contribution to journalArticleResearchpeer-review

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