Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?

Boyd Swinburn; Stefanie Vandevijvere; Alistair Woodward; Andrew Hornblow; Ann Richardson; Barbara Burlingame; Barry Borman; Barry Taylor; Bernhard Breier; Bruce Arroll; Bernadette Drummond; Cameron Grant; Chris Bullen; Clare Wall; Cliona Ni Mhurchu; David Cameron-Smith; David Menkes; David Murdoch; Dee Mangin; Diana Lennon; Diana Sarfati; Doug Sellman; Elaine Rush; Faafetai Sopoaga; George Thomson; Gerry Devlin; Gillian Abel; Harvey White; Jane Coad; Janet Hoek; Jennie Connor; Jeremy Krebs; Jeroen Douwes; Jim Mann; John McCall; John Broughton; John D. Potter; Les Toop; Lesley McCowan; Louise Signal; Lutz Beckert; Mark Elwood; Marlena Kruger; Mauro Farella; Michael Baker; Michael Keall; Murray Skeaff; Murray Thomson; Nick Wilson; Nicholas Chandler; Papaarangi Reid; Patricia Priest; Paul Brunton; Peter Crampton; Peter Davis; Philip Gendall; Philippa Howden-Chapman; Rachael Taylor; Richard Edwards; Robert Beaglehole; Robert Doughty; Robert Scragg; Robin Gauld; Robert McGee; Rod Jackson; Roger Hughes; Roger Mulder; Ruth Bonita; Rozanne Kruger; Sally Casswell; Sarah Derrett; Shanthi Ameratunga; Simon Denny; Simon Hales; Sue Pullon; Susan Wells; Tim Cundy; Tony Blakely

Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?

Boyd Swinburn, Stefanie Vandevijvere, Alistair Woodward, Andrew Hornblow, Ann Richardson, Barbara Burlingame, Barry Borman, Barry Taylor, Bernhard Breier, Bruce Arroll, Bernadette Drummond, Cameron Grant, Chris Bullen, Clare Wall, Cliona Ni Mhurchu, David Cameron-Smith, David Menkes, David Murdoch, Dee Mangin, Diana LennonDiana Sarfati, Doug Sellman, Elaine Rush, Faafetai Sopoaga, George Thomson, Gerry Devlin, Gillian Abel, Harvey White, Jane Coad, Janet Hoek, Jennie Connor, Jeremy Krebs, Jeroen Douwes, Jim Mann, John McCall, John Broughton, John D. Potter, Les Toop, Lesley McCowan, Louise Signal, Lutz Beckert, Mark Elwood, Marlena Kruger, Mauro Farella, Michael Baker, Michael Keall, Murray Skeaff, Murray Thomson, Nick Wilson, Nicholas Chandler, Papaarangi Reid, Patricia Priest, Paul Brunton, Peter Crampton, Peter Davis, Philip Gendall, Philippa Howden-Chapman, Rachael Taylor, Richard Edwards, Robert Beaglehole, Robert Doughty, Robert Scragg, Robin Gauld, Robert McGee, Rod Jackson, Roger Hughes, Roger Mulder, Ruth Bonita, Rozanne Kruger, Sally Casswell, Sarah Derrett, Shanthi Ameratunga, Simon Denny, Simon Hales, Sue Pullon, Susan Wells, Tim Cundy, Tony Blakely

Research output: Contribution to journal › Article › Research › peer-review

11 Citations (Scopus)

Abstract

Reducing the exposure of children and young people to the marketing of unhealthy foods is a core strategy for reducing the high overweight and obesity prevalence in this population. The Advertising Standards Authority (ASA) has recently reviewed its self-regulatory codes and proposed a revised single code on advertising to children. This article evaluates the proposed code against eight criteria for an effective code, which were included in a submission to the ASA review process from over 70 New Zealand health professors. The evaluation found that the proposed code largely represents no change or uncertain change from the existing codes, and cannot be expected to provide substantial protection for children and young people from the marketing of unhealthy foods. Government regulations will be needed to achieve this important outcome.

Original language	English
Pages (from-to)	94-101
Number of pages	8
Journal	The New Zealand medical journal
Volume	130
Issue number	1450
Publication status	Published - 17 Feb 2017
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://pubmed.ncbi.nlm.nih.gov/28207729/

Cite this

Swinburn, B., Vandevijvere, S., Woodward, A., Hornblow, A., Richardson, A., Burlingame, B., Borman, B., Taylor, B., Breier, B., Arroll, B., Drummond, B., Grant, C., Bullen, C., Wall, C., Mhurchu, C. N., Cameron-Smith, D., Menkes, D., Murdoch, D., Mangin, D., ... Blakely, T. (2017). Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference? The New Zealand medical journal, 130(1450), 94-101. https://pubmed.ncbi.nlm.nih.gov/28207729/

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title = "Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?",

abstract = "Reducing the exposure of children and young people to the marketing of unhealthy foods is a core strategy for reducing the high overweight and obesity prevalence in this population. The Advertising Standards Authority (ASA) has recently reviewed its self-regulatory codes and proposed a revised single code on advertising to children. This article evaluates the proposed code against eight criteria for an effective code, which were included in a submission to the ASA review process from over 70 New Zealand health professors. The evaluation found that the proposed code largely represents no change or uncertain change from the existing codes, and cannot be expected to provide substantial protection for children and young people from the marketing of unhealthy foods. Government regulations will be needed to achieve this important outcome.",

author = "Boyd Swinburn and Stefanie Vandevijvere and Alistair Woodward and Andrew Hornblow and Ann Richardson and Barbara Burlingame and Barry Borman and Barry Taylor and Bernhard Breier and Bruce Arroll and Bernadette Drummond and Cameron Grant and Chris Bullen and Clare Wall and Mhurchu, {Cliona Ni} and David Cameron-Smith and David Menkes and David Murdoch and Dee Mangin and Diana Lennon and Diana Sarfati and Doug Sellman and Elaine Rush and Faafetai Sopoaga and George Thomson and Gerry Devlin and Gillian Abel and Harvey White and Jane Coad and Janet Hoek and Jennie Connor and Jeremy Krebs and Jeroen Douwes and Jim Mann and John McCall and John Broughton and Potter, {John D.} and Les Toop and Lesley McCowan and Louise Signal and Lutz Beckert and Mark Elwood and Marlena Kruger and Mauro Farella and Michael Baker and Michael Keall and Murray Skeaff and Murray Thomson and Nick Wilson and Nicholas Chandler and Papaarangi Reid and Patricia Priest and Paul Brunton and Peter Crampton and Peter Davis and Philip Gendall and Philippa Howden-Chapman and Rachael Taylor and Richard Edwards and Robert Beaglehole and Robert Doughty and Robert Scragg and Robin Gauld and Robert McGee and Rod Jackson and Roger Hughes and Roger Mulder and Ruth Bonita and Rozanne Kruger and Sally Casswell and Sarah Derrett and Shanthi Ameratunga and Simon Denny and Simon Hales and Sue Pullon and Susan Wells and Tim Cundy and Tony Blakely",

year = "2017",

month = feb,

day = "17",

language = "English",

volume = "130",

pages = "94--101",

journal = "The New Zealand medical journal",

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publisher = "New Zealand Medical Association",

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Swinburn, B, Vandevijvere, S, Woodward, A, Hornblow, A, Richardson, A, Burlingame, B, Borman, B, Taylor, B, Breier, B, Arroll, B, Drummond, B, Grant, C, Bullen, C, Wall, C, Mhurchu, CN, Cameron-Smith, D, Menkes, D, Murdoch, D, Mangin, D, Lennon, D, Sarfati, D, Sellman, D, Rush, E, Sopoaga, F, Thomson, G, Devlin, G, Abel, G, White, H, Coad, J, Hoek, J, Connor, J, Krebs, J, Douwes, J, Mann, J, McCall, J, Broughton, J, Potter, JD, Toop, L, McCowan, L, Signal, L, Beckert, L, Elwood, M, Kruger, M, Farella, M, Baker, M, Keall, M, Skeaff, M, Thomson, M, Wilson, N, Chandler, N, Reid, P, Priest, P, Brunton, P, Crampton, P, Davis, P, Gendall, P, Howden-Chapman, P, Taylor, R, Edwards, R, Beaglehole, R, Doughty, R, Scragg, R, Gauld, R, McGee, R, Jackson, R, Hughes, R, Mulder, R, Bonita, R, Kruger, R, Casswell, S, Derrett, S, Ameratunga, S, Denny, S, Hales, S, Pullon, S, Wells, S, Cundy, T & Blakely, T 2017, 'Proposed new industry code on unhealthy food marketing to children and young people: will it make a difference?', The New Zealand medical journal, vol. 130, no. 1450, pp. 94-101. <https://pubmed.ncbi.nlm.nih.gov/28207729/>