Producing actionable data-driven insights to improve athlete and team performance

Braedan Van der Vegt, Adrian Gepp, Mark Johnman, Bruce J Vanstone

Research output: Contribution to conferenceAbstractResearchpeer-review

74 Downloads (Pure)


In the continuing search for a competitive advantage, the collection and usage of data have become increasingly important to sports organisations, athletes and coaches. Data-driven analysis in sports has historically been focused on sports science pursuits but now, with increasing capabilities due to more advanced data collection in conjunction with the further development of relevant data analytics tools, there is room for further exploration into other aspects of sports, such as gameplay tactics. There is an opportunity to develop user-friendly tools that can translate the volume and variety of data available into actionable insights. This presentation sheds insights into how business intelligence applications, such as Microsoft Power BI, can be used to produce such actionable insights that can help improve team and athlete performance. By utilising AFL gameplay data, examples of actionable insights that can be produced, both pre-match and in-game, will be shown through an example dashboard. Additionally, while business intelligence applications are typically used by sports teams to display the results of descriptive analysis, we highlight their potential to display the results of more complicated statistical analyses and machine learning techniques for predictive analysis. We also discuss the potential of these techniques in helping sports teams optimise gameplay strategy and performance.
Original languageEnglish
Publication statusPublished - Feb 2020
Event2020 Interdisciplinary Colloquium on Sport: New Frontiers in Sport and Technology: A Multitude of Perspectives - Bond University, Gold Coast, Australia
Duration: 13 Feb 202014 Feb 2020


Conference2020 Interdisciplinary Colloquium on Sport
CityGold Coast
OtherThe Interdisciplinary Colloquium is an annual event which has run for the past 9 years through the Centre for Commercial Law at Bond University.

Scholars, industry representatives and students attend from a range of disciplines to discuss sport-related topics. It is truly interdisciplinary and has resulted in the formation of many research groups, collaborations and networks being established.

We are grateful for the continued and generous support of the Bond University Centre for Commercial Law, Faculty of Law, Bond Business School, Faculty of Society and Design, Faculty of Health Science and Medicine, Centre for Professional Legal Education, Office of Research Services and Office of Learning and Teaching.

The event will commence with a Welcome Reception and Industry Cocktail Function on Thursday, 13 February 2020 at Bond University with the Colloquium to take place on Friday, 14 February 2020
Internet address


Dive into the research topics of 'Producing actionable data-driven insights to improve athlete and team performance'. Together they form a unique fingerprint.

Cite this