Abstract
Contractors have to bid competitively for most of their work and at the same time deal with the risks and uncertainties connected with bid submission. This article examines the factors involved in tender pricing and how they interrelate. From this, a conceptual model of contractors' pricing strategy is developed.
Original language | English |
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Pages (from-to) | 311-318 |
Number of pages | 8 |
Journal | Industrial Marketing Management |
Volume | 21 |
Issue number | 4 |
DOIs | |
Publication status | Published - Nov 1992 |
Externally published | Yes |