Pricing approaches in the construction industry

Akintola Akintoye, Martin Skitmore

Research output: Contribution to journalArticleResearchpeer-review

23 Citations (Scopus)
484 Downloads (Pure)


Contractors have to bid competitively for most of their work and at the same time deal with the risks and uncertainties connected with bid submission. This article examines the factors involved in tender pricing and how they interrelate. From this, a conceptual model of contractors' pricing strategy is developed.

Original languageEnglish
Pages (from-to)311-318
Number of pages8
JournalIndustrial Marketing Management
Issue number4
Publication statusPublished - Nov 1992
Externally publishedYes


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