Pricing approaches in the construction industry

Akintola Akintoye, Martin Skitmore

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Abstract

Contractors have to bid competitively for most of their work and at the same time deal with the risks and uncertainties connected with bid submission. This article examines the factors involved in tender pricing and how they interrelate. From this, a conceptual model of contractors' pricing strategy is developed.

Original languageEnglish
Pages (from-to)311-318
Number of pages8
JournalIndustrial Marketing Management
Volume21
Issue number4
DOIs
Publication statusPublished - Nov 1992
Externally publishedYes

Fingerprint

Dive into the research topics of 'Pricing approaches in the construction industry'. Together they form a unique fingerprint.

Cite this