This paper integrates work on institutional logics with that of sensemaking in the context of the scenario planning process. We explore the influence of three societal-level institutional logic struggles, as manifested within the context, content and process of a large public sector organization’s scenario development exercise. We view this as a significant opportunity to employ institutional logics to enhance our understanding of the political nature of public policy development and as an opportunity to challenge the assumptions of scenario planning as a strategy tool. Conversely, we also use the sensemaking-sensegiving activities of scenario planning to identify occasions where institutional logics have a direct impact on the strategic dialogue.
|Publication status||Published - 2013|
|Event||Annual Strategic Management Society International Conference: Strategy and Sustainability - Atlanta , United States|
Duration: 28 Sep 2013 → 1 Oct 2013
Conference number: 33rd
|Conference||Annual Strategic Management Society International Conference|
|Period||28/09/13 → 1/10/13|
Bowman, G., & Parks, R. W. (2013). Possible futures, present logics: A neo-institutional view of the scenario planning process. Abstract from Annual Strategic Management Society International Conference, Atlanta , United States.