Possible futures, present logics: A neo-institutional view of the scenario planning process

Gary Bowman, Ryan William Parks

Research output: Contribution to conferenceAbstractResearchpeer-review


This paper integrates work on institutional logics with that of sensemaking in the context of the scenario planning process. We explore the influence of three societal-level institutional logic struggles, as manifested within the context, content and process of a large public sector organization’s scenario development exercise. We view this as a significant opportunity to employ institutional logics to enhance our understanding of the political nature of public policy development and as an opportunity to challenge the assumptions of scenario planning as a strategy tool. Conversely, we also use the sensemaking-sensegiving activities of scenario planning to identify occasions where institutional logics have a direct impact on the strategic dialogue.
Original languageEnglish
Publication statusPublished - 2013
EventAnnual Strategic Management Society International Conference: Strategy and Sustainability - Atlanta , United States
Duration: 28 Sept 20131 Oct 2013
Conference number: 33rd


ConferenceAnnual Strategic Management Society International Conference
Country/TerritoryUnited States
Internet address


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