Pitching research: ‘qualitative cousins’ and the ‘extended family’

Robert Faff*

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)
44 Downloads (Pure)


This study has two related goals – one very specific and one more general. The specific goal is to constructively engage with Lodhia (2017) on the issue of whether and to what extent ‘qualitative cousins’ are well served by Faff's (2015) original pitching research (PR) template. Using this ‘cousins’ focus as a primer, the more general goal is to update the agenda created by Faff (2015) and in so doing, explore the ‘extended family’ of PR work/resources now available.

Original languageEnglish
Pages (from-to)227-269
Number of pages43
JournalAccounting and Finance
Issue number1
Early online date4 Mar 2018
Publication statusPublished - 1 Mar 2020
Externally publishedYes


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