Abstract
This study has two related goals – one very specific and one more general. The specific goal is to constructively engage with Lodhia (2017) on the issue of whether and to what extent ‘qualitative cousins’ are well served by Faff's (2015) original pitching research (PR) template. Using this ‘cousins’ focus as a primer, the more general goal is to update the agenda created by Faff (2015) and in so doing, explore the ‘extended family’ of PR work/resources now available.
Original language | English |
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Pages (from-to) | 227-269 |
Number of pages | 43 |
Journal | Accounting and Finance |
Volume | 60 |
Issue number | 1 |
Early online date | 4 Mar 2018 |
DOIs | |
Publication status | Published - 1 Mar 2020 |
Externally published | Yes |