Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff; Tim Kastelle; Micheal Axelsen; Mark Brosnan; Rebecca Michalak; Kathy Walsh

doi:10.1111/acfi.12704

Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff^*, Tim Kastelle, Micheal Axelsen, Mark Brosnan, Rebecca Michalak, Kathy Walsh

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)

Abstract

Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

Original language	English
Journal	Accounting and Finance
DOIs	https://doi.org/10.1111/acfi.12704
Publication status	E-pub ahead of print - 3 Oct 2020
Externally published	Yes

Access to Document

10.1111/acfi.12704

Cite this

@article{b1310961745a489d97e8695b145ecb45,

title = "Pitching research for engagement and impact: a simple tool and illustrative examples",

abstract = "Using Faff{\textquoteright}s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.",

author = "Robert Faff and Tim Kastelle and Micheal Axelsen and Mark Brosnan and Rebecca Michalak and Kathy Walsh",

year = "2020",

month = oct,

day = "3",

doi = "10.1111/acfi.12704",

language = "English",

journal = "Accounting and Finance (ONLINE)",

issn = "0810-5391",

publisher = "Wiley-Academy",

}

TY - JOUR

T1 - Pitching research for engagement and impact: a simple tool and illustrative examples

AU - Faff, Robert

AU - Kastelle, Tim

AU - Axelsen, Micheal

AU - Brosnan, Mark

AU - Michalak, Rebecca

AU - Walsh, Kathy

PY - 2020/10/3

Y1 - 2020/10/3

N2 - Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

AB - Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

UR - http://www.scopus.com/inward/record.url?scp=85091873080&partnerID=8YFLogxK

U2 - 10.1111/acfi.12704

DO - 10.1111/acfi.12704

M3 - Article

AN - SCOPUS:85091873080

JO - Accounting and Finance (ONLINE)

JF - Accounting and Finance (ONLINE)

SN - 0810-5391

ER -

Pitching research for engagement and impact: a simple tool and illustrative examples

Abstract

Access to Document

Other files and links

Embargoed Document

Fingerprint

Cite this