Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff*, Tim Kastelle, Micheal Axelsen, Mark Brosnan, Rebecca Michalak, Kathy Walsh

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Abstract

Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

Original languageEnglish
JournalAccounting and Finance
DOIs
Publication statusE-pub ahead of print - 3 Oct 2020
Externally publishedYes

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