Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff; Tim Kastelle; Micheal Axelsen; Mark Brosnan; Rebecca Michalak; Kathy Walsh

doi:10.1111/acfi.12704

Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff^*, Tim Kastelle, Micheal Axelsen, Mark Brosnan, Rebecca Michalak, Kathy Walsh

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

1 Citation (Scopus)

Abstract

Using Faff’s pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

Original language	English
Journal	Accounting and Finance
DOIs	https://doi.org/10.1111/acfi.12704
Publication status	E-pub ahead of print - 3 Oct 2020
Externally published	Yes

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10.1111/acfi.12704

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