Abstract
As the web based, social network gaming sensation Farmville (www.farmville.com) sweeps across the “English countryside” with millions of followers in its wake, I thought it might be a good time to introduce Pharmaville—an idea for an internet game where players develop and sell drugs to improve human health.
| Original language | English |
|---|---|
| Article number | d4080 |
| Journal | BMJ |
| Volume | 343 |
| Issue number | 7814 |
| DOIs | |
| Publication status | Published - 9 Jul 2011 |
| Externally published | Yes |
