Optimising the internal value chain: Principles and practices

Keyphrases

• Customer Interface 33%
• Customer-employee Interaction 33%
• Employee Contribution 33%
• Hedonic Services 66%
• Internal Marketing 100%
• Internal Values 100%
• Marketing Techniques 33%
• Optimization Framework 33%
• Quality Interactions 33%
• Service Blueprint 33%
• Service Production 33%
• Service Value Chain 33%
• Value Chain 100%
• Value Chain Optimization 33%
• Value Creation Process 33%

Social Sciences

• Creation Process 33%
• Customer Interaction 33%
• Employee's Contribution 33%
• Internal Marketing 100%
• Value Chain 100%

Economics, Econometrics and Finance

• HR Marketing 75%
• Marketing 25%
• Value Creation 100%