Optimising the internal value chain: Principles and practices

Mark T. Spence, Sudhir H. Kale

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Abstract

The employee-customer interface in hedonic services requires high quality interactions at key touch points to ensure experiences are positively remembered. We propose an approach that combines service blueprinting with internal marketing to achieve these experiences. While internal marketing suggests using marketing techniques for hiring, retaining and motivating employees, the literature in this field has been largely independent of each employee's contribution to the internal value chain. Service blue-printing is a useful approach which makes explicit the value creation processes used in service production. No study has thus for connected the blueprint (which identifies functions to be performed) to internal marketing (which specifies the mechanisms for hiring, retaining and motivating the people performing the functions). This paper proposes a service value chain optimisation framework to enhance employee-customer interactions in hedonic services using these two research streams.

Original languageEnglish
Pages (from-to)193-206
Number of pages14
JournalJournal of Management and Organization
Volume14
Issue number2
DOIs
Publication statusPublished - 2008

Fingerprint

Value chain
Employees
Internal marketing
Interaction
Hiring
Value creation
Marketing
Production services
Service value

Cite this

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Optimising the internal value chain : Principles and practices. / Spence, Mark T.; Kale, Sudhir H.

In: Journal of Management and Organization, Vol. 14, No. 2, 2008, p. 193-206.

Research output: Contribution to journalArticleResearchpeer-review

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